May/June 2008

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DESIGNER GENES

Lauren and Diane BeloffFashionista Diane Beloff hands down more than just grandma’s minks.

As Lauren Beloff expounds on the importance of dressing appropriately for every occasion, her mother, Diane, gazes at her in awe: “Is this being recorded?” she asks. “I finally got through!” They may tease each other—not to mention raid each other’s closets— but this mother-daughter duo makes working together, and staying in fashion, look easy. The pair are now juggling two area stores, Haverford Square’s Diane Beloff and thhe newly opened Elle Belle off Rittenhouse Square, so precious shopping time is scarce these days. But ahead of Mother’s Day, they took a break to sit down with MAINLINE and talk shop.


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